First of All, OnePlus is Back, So maybe Nord might try to compete. Not a huge issue though, NOTHING is a great company is my opinion, from being able to successfully create OnePlus hype (Credit to Carl Pei) to creating absolutely stunning Products. Although there are some issues in NOTHING’s Products that are holding it back from unleashing its full potential. Now even though I am not a marketing expert by any means, I do think there are a few things that can be improved.
- Glyph Interface
Differentiation Factor!? YES. Unique!? Yes. Increases the price of the Handset!? Also a YES. In my opinion Glyph is just a Gimmicky feature that people just LIKE. Why would I need a lot of LED’s on the back of my Phone to see what’s happening on my Phone rather than to see it on the screen. Yes it is a key selling point for the phone apart from the ECOSYSTEM promise and the great design. Honestly when the NOTHING Phone (1) came out I thought it was the craziest concept and i wanted to like it and I did but after using the phone in person and watched a few reviews, its was just Good instead of Amazing. Hope you find some alternative. Removing this will make it more competitive. Also it was a great marketing move to try it to compare it with the iPhone 11 just so that people didn’t compare it to other Phones of the same segment.
Although dont kill glyph, it will be very useful in stuff like headphones, Earphones and wireless charger. And still the gimmick is very interesting.
- Lack of Accessories
A Huge amount of Consumers Almost Always Use A Cover, and the Covers available for the NOTHING Phone F*CK up the (fantastic)Design. Its embarrassing that one of the main (marketed)features of the handset is Compromised in favor of protection. TAKE NOTES!!!!
- NOTHING is
OnePlus
NOTHING is considered as OnePlus in many places. For Example in india, Carl Pei is still the “OnePlus Wala” And Why not, Same Strategies, Same Founder, Same Marketing, Almost same Experience with Different Designs. Team NOTHING needs to Flip the Switch(s) to stand out (MORE). Still the Market Presence is GREAT. But this neccesarily isnt bad things as it helped the company gain presence.
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The Tech Onyx 